Does Your Email Service Boost Your Business?

If you own or operate a business, having a strong online presence can make all the difference, and this involves not only running a website, but also email accounts. An email service allows you to turn your business's domain name into not only a website, but also set up professional, predictable, and traceable email addresses. For example, if your business sells widgets, you probably have or are planning to set up a business website with a good domain name, such as MyWidgets.com. This domain can then be used for emails also, so you can set up accounts for yourself, your employees, and any other purpose you can think of, such as invoicing@MyWidgets.com.

Essentially, the email service hosts your email solution, giving you one or more custom email addresses all ending with your domain suffix. You are then provided with an inbox for each with a specified amount of storage space on the server, as well as outgoing and incoming mail servers for sending and receiving email.

The advantages of utilizing email in this way are numerous depending on your industry, but they universally make you appear more professional. Often an email is your chance to make a first impression on potential customers. When these potential customers receive an email from widgets15839286@hotmail.com, this does NOT make a good first impression. Using a free email address says many things about your business, and makes you appear less reputable and can fails to convey trust in your business.

Regardless of what kind of business you do, one of the main things your customers are looking for is stability. A stable business is a successful business, and is likely to be available the next time they need your services. Even if they don't plan on needing your services again, they will still want a business with a good reputation, which takes time to build.

All of this is to say that if you have a custom email address that uses your business domain name, your customers are more likely to view you as a professional rather than a fly by night start up that may not finish the transaction, never mind be operating when they next need your services.

An email address with your own domain name also makes it easier for customers to find you. How often have you forgotten the email address to get in touch with someone at a certain company? Or how often have you been unable to find the email address you need, and had to guess at what it might be? This happens more than you might think. If you don't want to risk losing business in situations like this, you need to make sure your company's email addresses use your domain name and are fairly predictable. Having your clients know that they can contact sales@mywidgets.com for there needs will keep them loyal to you.

Many companies use a simple format for employee email addresses, such as firstname.lastname@companydomain.com. In addition, certain departments often have predictable email addresses as well: editor@companydomain.com, for instance, or PayPal@companydomain.com. Using predictable email addresses like these helps your business because it reduces the likelihood that you'll lose business because a potential or repeat customer that can't get a hold of you.

An email service with your own domain name can also reassure customers that you are for real. As sad as it is, scams and fake businesses are a real problem in today's day and age where they can hide behind a website. Although a lot of people still fall for these scammer tactics, many folks are getting wise, and won't do business with anyone who uses a free email account such as Yahoo or Hotmail. These accounts are fast and easy to set up, and are untraceable when the owner closes the account and bails with a customers money.

A custom email address using your company domain reassures potential customers that you are a real, and more importantly, traceable, business. A custom email address gives customers a sense of authenticity and security, making them more likely to do business with you.

As you can see, there are many ways in which a good email service can boost your business. Now is the time to ask your email address what have you done for me lately? If you are using an email address that is not ideal it is time to look into getting a custom email address using your company domain name!